Guidi, the Italian shoe manufacturer, combines centuries of traditions with modern thinking and aesthetics. This is the reason why the shoe company has become popular amongst the wealthiest fashion connoisseurs all over the world.
The secret highlight of Guidi’s aesthetics is the “object dyeing” method. It allows them to make shoes soft in appearance and to the touch, as well as achieve a solid colour. This is an important nuance. Look closely at most shoes and you will notice colour differences between the upper part and the sole. This happens as the upper part and the sole are usually being made at different productions, and then put together when the leather has been already dyed. Guidi shoes at the assembly stage are all in one natural brown colour (if it concerns oil-tanned leather), or even a whitened tone (for vegetable-tanned leather). Each pair is being dyed after assembly into a single object – hence the term “object dyeing” appears. This process allows the company to work with an unprecedented palette of colours without loss of corporate aesthetics.
In addition to dyeing, the main secret of Guidi, as in every shoe maker’s life, is in their sole, which gives each pair of shoes a certain shape. The process of making Guidi shoes is very chamber. Each pair of shoes is made at the main production of the company, where raw leather goes through the process of tanning in huge rotating drums. Then the layers of leather are being transported to the factory located within ten minutes away, where it turns into shoes. After that, the assembled shoes are being returned to production for dyeing.
Guidi is a unicorn among all the shoe masters. Making shoes has grown out of a hobby, but now it is also surpassing the earlier part of the leather processing business. And although many brands are led by the popularity of the street style, Guidi continues being hyper successful. The company is one of those few who have remained faithful to the principles of their aesthetics and refused to worship the trends.